You create the experience.

I’ll craft the story.

Content creation and copywriting for travel, tourism and hospitality brands.

  • Services

    Starting from scratch with a new business? Or perhaps just looking to step things up. Here's how I can support you.

  • About me

    I’ve worked with hotels, ecolodges, restaurants, start-ups, hospitality management companies, travel agencies and much more.

  • Get in touch

    Send me a message and we’ll organise a chat. From there, together we’ll carve out the perfect plan of action to suit your needs.

Love at first click.

Hey tourism/travel people, you’re part of the most exciting industry in the world!

In the business of designing experiences, you take people on journeys. Whether you serve up great food, curate 5-star hotel experiences or take people on adventures, your businesses offer truly one-of-a-kind experiences.

But the customer journey starts from the very first click.

The second someone arrives on your feed or website, they’re not just looking, they’re feeling.

Does this speak to me? Is this somewhere I belong?

Make it a yes, from the first second.


Your tourism business has a unique story to tell.

Pumping your website full of adjectives just won’t make the cut in today’s world of fierce competition.

Luckily, you already have everything you need.

No matter how big or small, old or new, there’s no other experience quite like the one you’ve created.

Time to give your brand the online presence it deserves.


 
 

Let me ask you a question.

Does your online presence reflect the way you want your brand to be seen? Does your content convince both humans, Google, algorithms?

Peace of mind

Switch off the snooze alarm that’s been ringing in your mind (the one reminding you post a story or write a new blog post).

Whilst you’re busy operating your business, I’ll be ticking off your content and copy to-do list in the background.

Let’s build an online presence that works as hard as you do.

 
 

Hey there

My name is Jessica. I’m from the UK and I currently live in Dusseldorf, Germany.

I’m the person to talk to if you’re looking to strengthen your brand, improve customer loyalty and increase engagement. By weaving together intelligent combinations of words, posts, content and more, my work gets people falling for your brand from the beginning.

Although I have a Master’s Degree in sustainable tourism, it is my six years working in tourism and hospitality that have really made me who I am.

I work with a niche I LOVE. You’ll notice that right away.

Nice to know:

– Former Marketing Manager with Marriott. I know how the big players operate.
– Four years as a full-time freelancer, working with ecolodges, boutique stays, travel brands - you name it.
– Master’s in sustainable tourism; I care about impact.
– I’ve lived in five countries. I come with built in cultural awareness..

Is your business eco-certified or built upon strong charitable, environmental or sustainability values?

Receive 5% off your package.

SEO Blog Packages

  • Blog Package Level 1

    €190 set up cost

    then €450 monthly

    This is for:

    Small and medium business owners looking to keep their websites active and hoping to start attracting organic traffic to their business.

    Introduction call

    Initial SEO and keyword analysis

    2 x SEO-friendly blogs posts

  • Blog Package Level 2

    €190 set up cost

    then €850 monthly

    This is for:

    Small, medium and large business owners ready to hit the ranks in Google and wanting to engage with their audience with original content.

    Introduction call

    Initial SEO and keyword analysis

    4 x SEO-friendly blogs posts

  • Blog Package catered to your business

    From €450

    This is for:

    Small, medium and large businesses who have specific requirements for the SEO blog content and want to discuss potential solutions.

    Introduction call

    Initial SEO and keyword analysis

    SEO-friendly blogs posts

A la Carte Copy and Content

  • Website Copy

    From €500

    Slick, punchy and polished web copy. First we chat about you and your business. Then, I come up with the perfect words for your website.

  • Website Audit

    €290

    On a budget? Looking to get better use out of your website? I’ll take a look at your website and offer tangible tips for SEO and writing strategy.

  • Social Media Packages

    From €500 per month

    I take care of your Instagram, Facebook and LinkedIn accounts (or any combination of the above). Quotes based on your needs.

  • Email Marketing

    From €200 monthly

    Share new products, sales, and updates with customers on your contact list with some smoothly written, consistent emails.

  • Award Submissions and Grants

    From €2,000

    Leave the big job of applying for an award, or for funding, with me. Once I have all the information I need from you, sit back and relax.

  • Content Creation

    PRICE UPPN REQUEST

    We create beautiful and on-brand content for your socials. Available only within reach of Dusseldorf, London, or Dubai.

 
 

FAQ

 
  • Absolutely! Any enquiry receives a free of charge 20 minute chat. Let’s see if I can help.

  • Yes! Once payment has been received, everything I have written or created for you is all yours.

  • It depends. For those working with me on a monthly basis, no deposit is required. However, if your project involves a larger one-off payment, I will charge a deposit of between 20%-50%.

  • I’m currently based in Dusseldorf, Germany. However, I have a partnership with my sister in Dubai, and am often in London. Therefore, I am able to accept work in a number of locations.

  • The key to a successful strategy is research. When I start work either with your social media accounts or with your SEO blogs, there’s research to be done. Before implementing your package or plan, I’ll spend a few hours analysing attainable keywords for your SEO strategy or perhaps benchmarking similar social media accounts. Your set-up cost allows me to put energy into a great plan before starting the work.

How does this work?

 

Step one

Send me a message about the package or service you’re interested in. Please include any questions you might have!

I’ll get back to you via email and we’ll go from there.

 

Step two

Upon responding to you, I will recommend a casual chat via Zoom where I will dive a little deeper into your pain points and needs. No preparation is needed.

Just bring yourself and a coffee.

 

Step three

Between us, we will agree upon a package or plan. I am flexible and we can tailor your package to suit your individual needs. Don’t be afraid to ask!

The journey begins.

“I have worked with Jessica on content and positioning projects for clients across a range of industry sectors. She is creative, articulate, and succinct … ensuring that her content demonstrates an acute understanding of the client’s business and requirements. I have also observed Jessica’s tourism and hospitality writing, which is first class. I have no hesitation in recommending her services.”

— Martin Radcliffe, AWWW

Let’s get to know each other.

Tourism, travel and hospitality.

Giving shape to the story behind your brand.


With a partner in Dubai, I also offer content creation in the UAE. Please reach out to discuss how we can support you.

 
 
 

Give your brand the attention it deserves.

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